Meet TCA Branding
CEO & Founder,
Shelly Piper
Observing the immense need for advanced strategy, coupled with a commitment to guiding clients through a more holistic approach to career transition, TCA Branding for Executives (a division of Piper Strategy LLC) was born to meet the unique needs of executive clients earning $250K to 7-figures in response to the growing complexity, nuances, and disruption in the market.
As a former recruiter and tech headhunter, and #1 ranked and requested executive resume writer at a Silicon Valley-based outplacement disruptor for nearly a decade, I've been blessed to partner closely with elite leaders in Tech, Life Sciences, Consulting, and Consumer Markets, serving 3K+ clients to date.
If you are seeking a more strategic and personalized, 1:1, high-touch branding consultation and coaching experience, and in need of working with someone who has advanced capabilities in executive search strategy and market positioning, as well as tailoring for different markets and buyers, let's talk.
The Go-To for Executives Seeking a More Personalized,
1:1, "White Glove" Branding, & GTM Consultation
I do not believe in a cooking-cutter, transactional approach to serving my clients. TCA was built on integrity and quality; not quantity. If you are tired of being treated as "just another number," let's talk.
The Go-To for Executives Needing Advanced Tailoring Expertise & Support
(e.g. >1 job target)
The market is very competitive, nuanced, and fickle. If your marketing does not align to your Target Buyers, you've lost the game. Best to address this Elephant in the Room on the front-end, which is why TCA's process is more holistic.
The Go-To Strategist for Executives in More Complex and Nuanced Verticals
Technology and Life Sciences, are bar none, some of the most complex verticals I specialize in. With the market being so specialized, I believe its critical to work with someone who has experience in your vertical.
Specialization in Tech, Life Sciences, Consulting & Financial Services, and Consumer Markets
These are the verticals I have extensive experience in and love the challenge they present. Tech, Life Sciences, and Financial Services are extremely complex. Consumer Markets, well, that's just fun. Who doesn't want to keep abreast of what the Consumer Markets are doing?
Understanding of the Silicon Valley Market & Nuances
Every regional pocket in the U.S. has its own nuances, but none more than Silicon Valley. I started to understand this years ago, and as such, make sure that messaging and documents meet the needs of this unique vertical.
Former Tech Headhunter & Corporate Recruiter with an Insider's Understanding on How the Market Works
Understanding how the market works from this perspective, is invaluable.
Boutique Firm
Built on 99% Referrals
and Returning Clients
I feel blessed. Thank you.
Empowered 3K+ Clients to Date across U.S. & Canada
This metric means working 1:1 with 3K+ individuals, getting in the trenches to understand their search and the complexities of their market.
TORI Award Winner
The "TORI" award is a coveted, nationwide award for resume writing. I feel blessed to have joined the ranks of other amazing writers committed to excellence in their craft.
"Brilliant coach who helps executives see themselves from a different, wider perspective than their comfort zone has allowed."
"I had the fortune of meeting Shelly when I needed guidance transitioning from a corporate career to my own business. I was very passionate about this project, but needed some guidance to get started. Marketing and building brands comes naturally to me, but when it came to looking at myself, my career trajectory, strengths and abilities - I was too close to to the product (myself) to have the right perspective. In the first five minutes of speaking with Shelly, I knew I was in the most capable hands. Shelly is a master communicator and an extraordinary listener. After a quick initial meeting she had already compiled a list of my key strengths, opportunities and brilliant insights about additional industries that would be a great fit for me. I like to think of Shelly as a branding and marketing master, focusing on people instead of products. She is also a brilliant coach, assisting executives to realize their full potential by helping them see themselves from a different, wider perspective than their comfort zone has allowed. Shelly is an exceptionally gifted coach and I cannot thank her enough for all the great work, advice and inspiration that she has provided through the years." -VP Retail Marketing, Media & Entertainment
"A cut above the rest of the rest of the résumé writers I’ve worked with."
"Shelly is a cut above the rest of the résumé writers I’ve worked with and takes a unique and thoughtful approach to learning about her clients before beginning their resume. She asks great questions and takes the time to dig deeper and unveil aspects of her clients’ goals and ambitions that they may be blind to." -SVP Relationship Management, Market Research & Analytics
"Helped me to attain clarity and fostered a renewed commitment to creating the career I've always wanted."
"Shelly helped me attain clarity and fostered a renewed commitment to creating the career I’ve always wanted. When I got my final materials from her, on a whim I applied to various positions via the corporate websites, and was called by all of them for interviews. This rarely happens! I strongly recommend her to anyone looking for a hard-hitting résumé writer that delivers results and/or a partner in discovering what’s next in one’s professional life." -Vice President, Corporate Communications. Fortune 1000 Technology
"Knows how to bring the best out in people and represent themselves to the fullest!"
"Shelly is a passionate, creative and analytical business parter. She knows how to bring the best out in people and help them represent themselves to the fullest! She is unrelenting in her work and offers a unique industry leading perspective and positive coaching style that is unsurpassed by many." -CTO, Cyber Security Solutions
"Instrumental force in transforming my professional narrative."
"Shelly Piper has been an instrumental force in transforming my professional narrative through her exceptional resume writing skills. Her ability to distill complex career histories into compelling and concise documents is nothing short of remarkable. Shelly's approach is not just about restructuring a resume; it's about strategizing and branding, ensuring that every word on the page serves a purpose and contributes to an overarching professional image. From the outset, Shelly demonstrated a deep understanding of my career goals and the nuances of my industry. Her questions were insightful, prompting me to consider aspects of my experience I had overlooked but which proved to be invaluable in my resume. The end result was a document that not only showcased my achievements and skills but also captured the essence of who I am as a professional. Moreover, Shelly's commitment to her clients goes beyond the written page. She provided me with the tools and confidence needed to navigate the job market effectively. Her guidance on how to leverage my new resume during interviews and networking opportunities has been incredibly beneficial. It is with great enthusiasm that I recommend Shelly Piper to anyone seeking to elevate their professional presence. Her talent for resume writing is matched only by her dedication to her clients' success. If you're looking to make a significant impact in your career, Shelly is the strategic consulting partner and friend you want by your side." -Global Retail CEO
"I was impressed how quickly she could extract the key information from our calls."
"Shelly had a great way of seeing the most valuable threads of my career story, and I was impressed how quickly she could extract the key information from our calls. She built an incredible search packet for me and it got me noticed! I have enthusiastically recommended Shelly, and will continue to do so. She’s doing amazing work to deeply impact people who need guidance on building effective career collateral." -VP, Retail Operations
"A trusted colleague told me the only person she would work with is Shelly, and I now feel the same way."
If you are an executive who is in transition or working towards your next opportunity, I highly recommend working with Shelly. As I began my career transition a trusted colleague told me the only person she would work with is Shelly and I now feel the same way. She took the time to listen deeply to my experience and accomplishments. With her expert hand she sifted through my responses to her thought starter questions and hours of conversations and crafted beautiful documents that tell my story in a cohesive and thoughtful way. What Shelly delivered was more than I could have asked for and has set me on the path to success for my next role. She is fun to work with and cares deeply about the success of her clients. I am grateful to Shelly for her insights and her generous spirit. -Director, Talent Management, Digital Lending & Solutions
"She asked tough questions that grounded me and ensured I put my best foot forward."
Shelly played an incredibly instrumental role in coaching me through the interview process to secure the position I wanted most. She provided invaluable tips on thinking through job opportunities, how to best prepare for conversations with different stakeholders, and ways to position my strengths and marketplace differentiators. Shelly also created a powerful targeted resume and LinkedIn profile for me that opened doors for the opportunities I pursued. She is patient and extremely knowledgeable about the marketplace/hiring process, and asks tough questions that grounded me and ensured I put my best foot forward. I highly recommend her services. -Vice President, Marketing, Digital Health & Innovations
"Shelly is the go to resume writer for my executive clients."
Shelly is my go to resume writer for senior level executives. She is able to articulate the depth and essence of a person through their written materials. She is current in her styling and presentation of documents. I love that she listens intensely for highlights in a person’s career before she attempts to craft their resume. My highest praise for Shelly. -Seasoned Executive Coach